New York, US: National Sikh Campaign’s Sikh Ad campaign has been shortlisted for a 2018 PRWeek U.S. Award, what is considered as the Oscars for the PR Industry. Sikh ads are among the five finalists for the “Best for a Cause” award, which recognizes the premier marketing communications cause showing a tangible, worthwhile benefit to a specific community.
Sikh ad campaign was an attempt by the Sikh Community in America to inform Americans about the Sikh faith and the Sikh identity of turban and beard. Sikhism originated from India in the 15th century and it is the 5th largest religion in the world.
Other competitors in this category include major corporate sponsored ads focused on significant issues facing the American society. These include Cigna’s initiative to fight the U.S. opioid epidemic, Facebook’s backed DACA immigration reform, Planet Fitness’s initiative designed to combat the judgement and bullying faced by youth, and NBA superstar Steph Curry and one of his loyal endorsers, Brita’s (the water filter company) campaign deemed #FilteredLife with a goal of ending bullying and hate in general.
National Sikh Campaign and FP1 Strategies, President Bush’s marketing team, are nominated for the Sikh ad campaign titled Telling the Story of Sikh Americans: Reshaping Perceptions Through Education and Awareness. NSC had engaged FP1 for the marketing of the national effort by the Sikhs to inform Americans about Sikhism and the Sikh identity.
The winner will be announced at the PRWeek Awards Ceremony on March 15, 2018 in New York, NY.